Milano Design Week 2018 – Salvioni celebrates the link between art and design
Just a few days before the starting of the Milan Design Week, Salvioni Design Solutions reconfirms its participation in this event by proposing a look of excellence for the Milano Durini Showroom, where art and design blend in a synergistic intertwining, designed to coexist and subsist one into the other.
The new layout, 6 floors for 6 different concepts designed by the architect and Art Director Riccardo Rocchi, will have as main theme the design furniture and art, declined in their most romantic and natural meaning.
The inspiration comes from the mixture of four great exceptional brands: Catellani & Smith, Dedon, Kohro and Wallpepper to which will be added the impeccable touch of the Barbara Paci art gallery with the exhibition “Serie Armonica Alternata”. The exposure curate by the artists Alessandro Busci and Massimiliano Pelletti, will take place on the occasion of the MIART from the 13th to the 14th of April.
During the Milan Design Week, the floor will remain set up and some works of art will be left on display.
Thanks to the collaboration with these partners, the showroom of via Durini will host on the ground floor a 12-meter wall with the latest addition to the The Grand Design collection by Kohro, completely dedicated to the nineteenth-century atmosphere and the enchanting lights of the Scilly Islands. The soft colors of this “Early Summer Coast” celebrate the concept of slow living and the return to the small pleasures of open air life, restoring a feeling of quiet and relaxation among bays, inlets and leisure scenes on a summer afternoon.
The walls will continue to be the protagonists of this exhibition with Wallpepper that will decorate the showroom floors with wallpapers specifically designed for the thematic furniture. Winter gardens and metropolitan style will guide the visitor on every floor to bring him to the outside where 3D illusions on ultra-resistant technical sheets will merge with the studied refinement of Dedon’s outdoor furniture.
Terraces and vertical gardens will be completely entrusted to the brand, which will be further reserved a showcase space exclusively dedicated to the new Cirql model armchair presented by the designer Werner Aisslinger.
To enrich this variety of styles and compositions, the Milan showroom will host other textile partners (Roberto Molteni) for which a technical space dedicated to the soft decoration will be set, porcelains (Richard Ginori) and floral decorations (Virna Picinali).
Final touch, the company Catellani & Smith, exclusive partner for the lighting of via Durini Showroom, will present for the indoor the Lederam, Fil de Fer, Luci d’Oro, Stchu Moon and Turciù series in a completely customized version, and the Sypha collection and the More and Medouse lamps for the outdoor.
Catellani & Smith will also take care of the lighting of the Barbara Paci art gallery located on the second floor. Through a refined study of lights and shadows, the exhibition will come to life giving the visitor a suggestion of incomparable works and atmospheres.
Thanks to the magic of the installations and the intensity of the works of art, Salvioni confirms itself as a treasure chest of design and culture. A surprising environment in which to get lost, discover new trends and be inspired.