A brand like Ferrari needs no introduction: its name itself is synonymous with sports motoring, luxury and speed. The Ferrari Design Centre was founded in 2010 to coordinate the design process of all the brand's road cars, ensuring a consistent, high-level aesthetic for all models in line with the great value of Ferrari history. It has been led since its foundation by Flavio Manzoni (1965-), one of the most famous names in Italian automotive design, with a past in Lancia, Fiat and Volkswagen, since 2011 a member of the Hall of Fame of the Turin Automobile Museum. Awarded with Compasso d'Oro in 2014 for the Ferrari F12berlinetta, the Ferrari Design Centre takes care of every aspect of the styling of the Ferrari range, from the bodywork to the interior upholstery, and directly takes care of the concept of all Ferrari-branded products in all product areas. It is within the framework of this activity that the unprecedented collaboration with one of the most prestigious Italian design furniture brands, Poltrona Frau, is part of the creation of the only furniture model officially branded Ferrari: the Cockpit line of executive armchairs.