Mercedes-Benz Style

Mercedes-Benz Style is the office responsible for the design of the renowned luxury car group Mercedes-Benz, and since 2010 it has also been active in special design projects outside the automotive sector. Long led by the German car designer Friedrich Geiger (1907–1996), Mercedes-Benz’s design center has created cars that are now considered true masterpieces of design, such as the 300 SL “Gullwing,” the group’s first road-going sports car, famous for its distinctive vertically opening doors reminiscent of a seagull’s wings. In all of its special collaborations, Mercedes-Benz Style seeks to bring into different fields the avant-garde design and dynamic lines that define the brand’s aesthetic. Mercedes-Benz Style has designed yachts, helicopters, eyewear, and even a pendant lamp: the fascinating Ameluna, produced by the Italian brand Artemide, capable—through IoT technology—of recreating the lighting atmosphere of the interior of the new Mercedes E-Class.