Park Associati

Park Associati, founded in Milan in 2000 by Filippo Pagliani (1968–) and Michele Rossi (1964–), is today regarded as one of the most compelling architecture studios on the Italian scene. The guiding idea behind the practice—shared by both founders, former collaborators of Michele De Lucchi—was to create a workspace conceived as a “creative park,” fully involving all members of the studio in every phase of the design process and distancing themselves from the traditional vertical model in which an architecture firm is presented as the direct expression of a single, venerated master mind. This attitude toward dialogue and attentive listening is an integral part of their creative process and also extends to their relationships with clients and with the city itself, as demonstrated by their many successful urban-scale projects. Some of their most significant works have been realized in Milan, including the renovation of Palazzo La Serenissima (formerly Palazzo Campari) and the Milan headquarters of major multinational companies such as Luxottica, Accenture, and Nestlé. Also worthy of mention is the distinctive project The Cube, developed between 2011 and 2012, which consisted of a striking temporary pavilion conceived as a “travelling restaurant,” installed on the rooftops of buildings in iconic locations across major European capitals, including London, Brussels, and Stockholm. In the field of product design, Park Associati has collaborated with companies such as Driade, Firmamento Milano, Potocco, Deltalight, among others.