Pierluigi Cerri (1939-2022), architect and visual designer, went through the history of Italian culture in the late twentieth century in various guises. After graduating from the Milan Polytechnic, where he also played the role of teacher alongside Umberto Eco, he joined Vittorio Gregotti and Augusto Cagnardi in 1974 to found the Gregotti Associati studio. Leaving large public commissions to his colleagues, he specialized in small-scale projects and interiors, as well as in set-ups and the study of graphic identities. His relationship with the publishing world was particularly relevant, with collaborations with many of the largest Italian publishing houses, from Einaudi to Skira, from Bompiani to Electa. Other fruitful relationships were those with the fashion world, with the curation of brand identities and stores for brands such as Trussardi and Prada, and with the furniture sector, collaborating with Poltrona Frau, UniFor, Desalto, De Padova, Riva 1920 and Milan firmament. In his career he won the Compasso d 'Oro three times (1995, 2001, 2004). He is also known for his successful cruise ship and yacht design business.