Pitsou Kedem

Pitsou Kedem is an Israeli architect who founded Pitsou Kedem Architects in 2000 after completing his studies in London at the Architectural Association School of Architecture. Working mainly in commercial and residential architecture, Kedem is a champion of a minimalist style in which the external volumes of his buildings are defined by clean lines and by the repetition of rectangular modules, giving them an elegant, orderly appearance—often emphasized by a monochrome palette. The interiors, by contrast, are richer and more refined, creating a fascinating counterpoint to the restrained exterior language. Among his best-known projects are numerous villas and apartments, including the J House in Herzliya Pituah, which was selected for the BBC documentary series The World’s Most Extraordinary Homes, as well as restaurants, boutiques, and retail spaces such as the B&B Italia flagship store in Tel Aviv. From 2020 onward, Pitsou Kedem has developed a solid partnership with the Italian brand MDF Italia, which—like him—comes from a design tradition centered on a rigorous yet welcoming minimalism. For MDF Italia he has designed several trade-fair installations for the Salone del Mobile, as well as some products and the setup of the company’s showroom. In Italy he has also worked with the Siena-based brand Vaselli, specialized in stone craftsmanship.