Willo Perron

Willo Perron (1974–) is a Canadian designer and creative director based in California. His career is closely intertwined with the worlds of music and fashion. A figure with wide-ranging underground interests, he left school to immerse himself in club culture and hip-hop music, a path that over the years led him to run several record labels and collaborate with artists such as Kanye West, Drake, and Rihanna. For them, he designed concerts, world tours, and events, playing a decisive role in redefining the aesthetics of global pop culture over the past two decades. Since 2011, Perron has collaborated with graphic designer Brian Roettinger as co-founder of the studio Perron–Roettinger, benefiting from the growing convergence between rap music and fashion. In this context, he worked on launches and runway shows for Kanye West’s Yeezy brand and Rihanna’s Savage X Fenty. From the interior design of shops and boutiques, the transition to furniture design was a natural one. The first major brand to place its trust in him was the American company Knoll, which in 2024 launched the acclaimed Pillon Perron Sofa. This was followed by collaborations with brands attuned to emerging trends, such as the Swedish company Nordiska Galleriet and the Spanish brand BD Barcelona Design. Highly attuned to contemporary taste and the most refined currents of fashion and culture, Willo Perron is now establishing himself as one of the most compelling figures on the international design scene.