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Magis
Magis has always been a counter-current and ambitious company. From the name, a Latin adverb that means "more", Magis declares its will to go further: beyond the customs and commonplaces of the project, with a constant tension towards novelty; beyond technical barriers, through experimentation with new technologies; beyond the boundaries of the market, with a strong export vocation. That of Magis is a democratic and accessible design, which gets the best from a material with low prices like plastic. A vocation to inclusiveness that has led the brand to also develop the famous Me Too line, the only collection of furniture for children in which the products are not a simple reduction in scale of their traditional versions, they but are entirely designed from the outset “to child size".Read more

Designed by

Jasper Morrison

Jasper Morrison
Jasper Morrison (1959-) is one of the leading figures of the successful brood of English designers who, starting from the 1980s, made themselves known all over the world, achieving great successes each with their own personal aesthetic. His was important on a pushed minimalism, conceived as a reaction to the experimental excesses of design of those years and to the prevailing consumerism. Guided by the desire to reconstruct a direct relationship with the gestures of the users of his objects and with their needs, Morrison becomes the standard bearer of the poetics of the “Super Normal”, as defined by the name of a successful exhibition dedicated to him. His first furnishings, with delicate curves and sober colors, were edited by the English company SCP during the years when he was still a student. Starting from the end of the 1980s, his fruitful collaborations with Cappellini and Vitra placed him at the forefront of the international design stage, later giving him the opportunity to work with prestigious brands such as Magis, Flos, Emeco, Kettal, Alias ​​and Rowenta.Read more