The Baxter Journey | An aesthetic journey signed by Baxter Made in Italy - Salvioni
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The Baxter Journey | An aesthetic journey signed by Baxter Made in Italy

Baxter Made in Italy once again ignites our imagination by exploring a new aesthetic, sensory, and philosophical dimension. The journey becomes the protagonist of a marvellous tale, a story where distances no longer exist, bridged by a shared way of feeling and experiencing exceptional design.

For this winter season, Baxter dedicates its thoughts to those for whom travel is not only an opportunity but also an aspiration: an enchanting excursion whose destination does not imply real places, but rather unexplored possibilities.

The choice of unique details, precise stitching, harmonious curves, and warm colours heralds a one-of-a-kind experience, whose destination transcends any geographical classification and speaks directly to the heart.

To celebrate this initiative, the windows of Baxter Stores around the world have been transformed into the carriages of a train winding its way from north to south, east to west and beyond, embracing all the places where the brand has extended its aesthetic and uniting them through the selection of finishes, fabrics, colours, and fragrances.

Baxter Cinema has also chosen to join this initiative, creating for the occasion a window display where the dominant colours are red and gold, interpreted through precious materials and finishes. A composition rich in references, atmosphere, and… Christmas magic, reminding us that Christmas, too, is a journey — an excuse to bring together hearts, lives, and everyone’s wishes.