Mdw 2026 | Salvioni Milano Baxter Cinema

Baxter Cinema is being renewed, once again becoming a place of inspiration and possibility. With the new 2026 collection, the showroom continues the extensive restyling project launched during the previous edition, further pursuing a process of subtraction and lightness to make Baxter’s signature and aesthetic vision even more evident. The surfaces become brighter, enhancing the prominence of volumes and allowing light to evolve from a mere contextual element into an active presence within the space.

The showroom has once again been reorganized, divided, restructured, and carefully calibrated to introduce a different, more dynamic rhythm, where each space is first experienced through the gaze before the body. Across its surfaces, textures unfold in dense painterly gestures that evoke an interaction with the design language of Carlo Scarpa, creating a fluid and sequential journey — much like the experience of stepping into a thoughtfully composed living space.

Within this setting, the new Baxter 2026 collection stands out through its new color palettes and finishes, conceived to increasingly reflect our contemporary era and the contradictions it entails. Among these expressions, Tile, the Heritage project by Draga & Aurel, emerges with striking strength and remarkable impact, transforming into a true work of art within the Largo Augusto windows and the showroom’s niches. Tile introduces a more intimate and contemplative dimension of design, making each environment feel less like a mere statement and more like a coherent system of balances and counterbalances.