Baxter Bar becomes a living installation | Baxter Outdoor
LARGO AUGUSTO 1, MILANO
On the occasion of Milan Design Week 2025, Baxter Bar has undergone a radical transformation, becoming an experiential space where design, atmosphere and conviviality blend into a unique sensorial narrative.
Always a natural extension of the adjacent Salvioni Milano Baxter Cinema showroom, Baxter Bar now finds its own stronger and more defined identity, becoming the ideal theater to tell the evolution of the brand’s outdoor collection.
THE INSTALLATION
A key element of the project is the outdoor terrace, conceived as a true urban stage, where Baxter products interact with each other in a natural light created by the plant selection present there, carefully inserted to evoke the spontaneous beauty of open-air spaces.
Immersed in a cut-out from the urban chaos, Baxter’s installation alternates seats, tables, chaise longues and accessories, creating a fluid composition designed to enhance the sense of relaxed comfort that distinguishes the entire collection.
MATERIALS
As always, great importance is given to the materials, selected here in a real assortment of natural stones, metals, technical fabrics soft to the touch and resistant to atmospheric agents, leathers treated to maintain their beauty unaltered even outdoors and so on.