Baxter Cinema | The new 2025 Collection of Baxter: West Coast Aesthetics

Salvioni Milano Baxter Cinema is renews itself, once again becoming a location of excellence for the Baxter brand. On the occasion of the Milan Design Week 2025, the showroom has completely changed its look to present the new 2025 collection: West Coast Aesthetics, a sophisticated and visionary tribute to Californian design of the 60s.

This new collection is inspired by Mid-Century Modern, a style whose captivating and bold taste is reinterpreted through an innovative lens, aimed at reinterpreting our daily feelings. Fluid geometries and refined materials give life to unique pieces that perfectly complete Baxter‘s creative line.

This new collection shows its full potential within the Baxter Cinema space, for the occasion modernized and redefined to create a fitting and coherent curtain. The vivid colors of the 2024 collection have given way to more natural tones that recall Californian desert landscapes. The combinations of sand, purple and pinkish nude create vibrant contrasts. Overall, Baxter Cinema becomes the perfect backdrop for a sensory installation, an immersive scenography where light, matter and transparencies rewrite the visitor’s experience.

The new continuous Venetian floor – a mixture of cement and marble – returns soft and fluid reflections that dialogue perfectly with the architecture, dotted with transparent curtains that float like theatrical wings. Each element present in this space is designed to give life to a total experience, where barriers and boundaries are experienced as part of the whole, in turn essential elements to appreciate the whole.

Ph by Monica Bassani