Alias was born in 1979 in Grumello del Monte, a province of Bergamo, and already in the first year of life has put into production one of his greatest achievements: the Spaghetti chair by Giandomenico Belotti, which would become part of the permanent collection of MoMa New York. The collaboration with the Ticino architect Mario Botta dates back to the early ‘80s, with products such as the Seconda chair.
After the departure of Baleri, who will go to found the famous namesake brand, Alias enters the orbit of Ernesto Gismondi and the Artemide Group. Meanwhile, the company continues to design great successes, such as the Frame office chair by Alberto Meda, with its variants like the Highframe and Rollingframe versions or the Longframe chaise longue, or the Laleggera chair by Riccardo Blumer, awarded with the Compasso d’Oro. In 2001, Alias joined the Cassina group until 2015.