Portraying Design | The new Flexform’s window in via Durini

From November 14th Salvioni Design Solutions hosts a new window designed by the prestigious company Flexform, number one in the production of high-end furniture which has been pursuing its own personal idea of iconic and international taste since its foundation. For the occasion, the concept store in via Durini 3 is dressed in the company’s most emblematic products interpreted through the artistic sensitivity of great photographers whose eye has been able to capture its deepest soul and meaning.

Unmissable are the Supermax and Groundpiece sofas placed here on platforms together with the A.B.C. armchair. Backlit panels reproduce the brand’s historic advertising campaigns created by masters of the lens such as Gabriele Basilico, Gianni Berengo Gardin and Maria Vittoria Backhaus. This double reading of images and products helps to clearly highlight the stylistic merit of the designer Antonio Citterio, cornerstone of Flexform’s artistic direction and illustrious name in the sector.

In addition to the shop windows, the Flexform exhibition space also extends into the innermost part of the Salvioni store, showing off refined settings featuring the Perry Up seating system, the Gregory sofa and the Infinity bookcase plus numerous accessories aimed at completing the atmosphere.

The style of the brand combined with the prestigious location offered by Salvioni Design Solutions gives life to a unique exhibition space, with highly distinctive features and capable of offering an immersive experience in the panorama of contemporary Italian design.