Gufram | Official dealer - Salvioni Design Solutions
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Salvioni is Gufram official dealer

Irreverent and iconoclastic, Gufram is undoubtedly the most anti-conformist brand of the Italian design scene. Its furnishings are famous for their light-hearted taste, always rich with their ironic touches and strongly influenced by the artistic avant-garde. They constitute real sculptures of the Pop Art style. The bright and vibrant colors, the fanciful shapes and the continuous ability to reinvent their own icons, make sure that Gufram furniture will always be noticed. Several Gufram pieces are in the collections of the most important design museums in the world, such as the MoMA in New York or the Center Pompidou in Paris.

Gufram furniture

Gufram was born in the midst of the creative ferment of the 60s, initially proposing itself as a Torino brand aimed at the production of modern furniture strongly inspired by radical design and counter-current experiments linked to aesthetic, technological and material research.

Another great novelty of Gufram is the invention of the characteristic Guflac® finish and the use of expanded polyurethane: it is with these compounds that the first great best-sellers of the company are made, such as the Cactus coat hanger by Guido Drocco and Franco Mello or sofa Bocca and the seat Capitello della Studio 65.

Another great success of Gufram is the Pratone chair by Giorgio Ceretti, Pietro Derossi and Riccardo Rosso. All these products were part of the “I Multipli” collection, produced in a limited edition. After temporarily joining the Poltrona Frau Group, Gufram is now owned by Sandra Vezza who moved the headquarter to Barolo relaunching the old creative ferments through collaborations with brands such as Moschino or the Toilet Paper project by Maurizio Cattelan.

Gufram design

The Gufram catalog is divided into four major collections: Iconical Icons, Functional Pop, Toiletpaper x Guram and Moschino Kisses Gufram. Each of these iconic productions defines a way of doing design as well as the very personal Gufram style.

The masterpieces of the Multiples series were made between the ’60s and’ 70s by a series of eccentric names, unrelated to the traditional Italian design circuit and more familiar to the art world: Piero Gilardi, Giuseppe Raimondi, the Strum Group and the duo Guido Drocco and Franco Mello. The latest projects of the company involved international stars such as Marcel Wanders, Karim Rashid and Alessandro Mendini.

Today Gufram is an important and authoritative voice out of the chorus; with its unconventional approach gives life to new style icons even outside the world of furniture such as fashion, automotive and everything related to contemporary aesthetics

Gufram official dealer

Salvioni Design Solutions is an official Gufram dealer. In the Salvioni showrooms of Inverigo (Como), Milan and Lugano, the customer can rely on a team of specialized interior designers who will follow him step by step in the design of domestic spaces. Salvioni logistic has experience in shipments and furniture assembly all over the world.