The first Memphis collection had 55 products. Under the artistic direction of Barbara Radice, they were presented in Milan in 1981, on September 19, in the Brunella and Mario Godani showroom Arc’74 in Corso Europa 2. The event has changed the history of design due to the revolutionary echo of those works: elegance and kitsch, rational and irrational forms, full of plastic elements and patterns that simulate precious materials, they gave birth to something unique and unexpected, unthinkable for the canons of the time. What is most surprising is the application of the game concert in the rational language of industrial production.
Among the big names who gave birth to Memphis, it is impossible not to mention Andrea Branzi, Alessandro Mendini, Michael Graves, Hans Hollein, Shirō Kuramata, Peter Shire, Masanori Umeda, Arata Isozaki, Terry Jones, Javier Mariscal, Paola Navone , Luigi Serafini, Bruno Gregori of Studio Alchimia. With their contribution, Memphis has continued every year to present revolutionary innovations and ideas at the Salone del Mobile, showing its ability to see the future, the new, the unknown.