No stop City. No stop Sofa | The new Salvioni Milano Durini window | de Sede - Salvioni
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No stop City. No stop Sofa | The new Salvioni Milano Durini window | de Sede

The showroom window on Via Durini becomes the setting for the de Sede brand, which for the occasion places two of its most iconic upholstered furniture: the DS-600 SNAKE sofa and the DS-909 FLOW, a duo available in brown, cream, green and black.

The creative direction held by Studio LYS wanted to create a 70s-style setting with mirrored walls, television screens and a game of labyrinthine proportions that gave the illusion of an infinite unfolding of each upholstered piece. The innermost part of the showroom is also strongly characterized, where the game of refractions continues until it leaves space for the offices. In this area you can find the Molletta by Riva, the Corona armchair by Fredericia and the Nuvola Rossa bookcase by Cassina.

The lighting of the space was entrusted to Oluce, which presented numerous catalogue proposals such as the famous Atollo lamp, an icon of the 70s, while the curtains present are the result of the joint study of de Sede and Roberto Molteni Soft Decoration, which for the occasion has taken up colours and patterns aligned with the style chosen by the brand. On this floor, the works of art by the artist Helidon Xhixha were placed, proposed by the art and design hub 6499 Milano.