Those created by GT Design are not merely excellent design rugs, but true textile poems. The philosophy that guides the brand goes beyond the craftsmanship excellence—which is nevertheless an essential characteristic—and seeks to convey emotions through an everyday object such as a rug. Born from a research process closely related to avant-garde fashion, the rugs in the GT Design collection aim to recreate within the home the sensations of natural environments. They fully embrace their materiality, establishing an intimate tactile relationship with the body.

The choice of materials is a defining aspect of G.T. Design’s research, combining more traditional fibres, such as the wool used in the Luoghi collection and the linen of the Stairs mats, with more unusual choices such as coconut fibre. In the Coconutrug series, this gives rise to exceptionally durable rugs with an unexpectedly coarse texture. Other distinctive materials include precious silk, used to create luminous and sophisticated rugs, and bamboo viscose, featured in the In-Canto rug series, which is radiant and sensuous to the touch.

Over the years, GT Design’s artistic direction has successfully revealed and further developed the brand’s intrinsic character, bringing its inner poetics to the fore through a wide range of products with a unique and distinctive aesthetic. GT Design rugs exist in a constant dialogue with their surroundings and can be seen as a form of “light architecture”. This quality, combined with the countless customisation options and made-to-measure solutions made possible by the agile production structure of the Bologna-based brand, has made them highly appreciated by interior designers and architects around the world.

GT Design is a true pioneer of the contemporary rug, having transformed the rug from a furnishing accessory into a central and structural element of interior architecture. Each rug is crafted using noble and renewable materials such as jute, linen, coconut fibre, bamboo, pure wool and hemp, as well as eco-friendly derivatives such as Tencel. Ultimately, each rug represents a refined synergy between ancient craftsmanship and innovative technologies, reinterpreted through a contemporary language and the use of cutting-edge technical yarns.