The new Kartell window of Salvioni Milano Durini
Kartell and Salvioni, two brands synonymous with quality and high-end design combine their excellence for the summer season: the entrance window of the Salvioni Milano Durini concept store will be entirely dedicated to outdoor proposals and the latest Kartell novelties, to inspire and present the most suitable solutions for every size and space.
A blue sky rippled with clouds that completely envelops the floor, walls and displays is the backdrop to an original and exclusive setting that winks at summer and the desire to be outside. A new concept with ethereal but pop lines that creates an “en plein air” environment where products specially designed or declined to better enjoy this season are presented. The mood of the setting reflects the philosophy of the 2021 catalog that Kartell has chosen to use to present the products with a new exhibition proposal that leaves room for different layouts that highlight the different product families with their infinite variations, mixing the brand’s masterpieces with the latest innovations, and favoring some set-ups that well summarize the spirit of the expansion of the range of the Kartell catalog.
The Glossy Outdoor table by Antonio Citterio is one of the new summer proposals, with finishes specifically made for outdoor spaces thanks to the matt stoneware top and the painted steel structure. The table is available in the oval and round version in white/white leg, black/black leg, aged bronze/black leg.
In the sign of nature and lightness, the layout of the exhibition also houses the new ADAM WOOD bookcase by Philippe Starck with curved wooden shelves mounted on a painted steel structure with essential lines devised for creating different combinations. The individual modules can be combined to create linear developments based on specific needs while the shelves can be mounted at different heights to create different configurations.
Also there are the great Kartell icons such as the Componibili, made in the recycled material version, the Venice Mat chairs, the Be Bop armchairs, Cara Outdoor and the collection of KABUKI lamps by Ferruccio Laviani with its declination for outdoor environments.
Alongside the various product proposals, Kartell also proposes an artistic installation of photos of the numerous Kartell project, 150 items 150 artworks transform the environment almost into an art gallery to make it even more engaging experience in the Kartell lifestyle.