Born in Tuscany in 1987, Edra is inspired by the decennial artisan experience of the Mazzei family, one of the great historical dynasties of Italian design. It was founded in Perignano by Valerio and Monica Mazzei, together with his brother Roberto, and has surprised since its first Salone del Mobile with the creation of unique and unmistakable sofas, very different from traditional Italian production, yet an expression of a peculiar form of luxury.
Among the Edra sofas one of the most famous is the Standard sofa, by Francesco Binfarè, designed in the sign of comfort and characterized by a cushions that can be modeled at will. Other famous models designed by Binfarè are the On The Rocks sofa, with expressive and sculptural forms, the dynamic Flap sofa and the very comfortable Grande Soffice sofa. Particularly original is the Pack sofa, whose backrest is made up of a large polar teddy bear.
Even more eclectic are the creations of the Brazilians Fernando and Humberto Campana, such as the Cipria and Boa sofas and the Favela and Vermelha armchairs. Among the Edra armchairs, Masanori Umeda’s floral inventions stand out, such as the Rose Chair and the Getsuen armchair. Another brand icon is the spiral-shaped Talin sofa by Mario Cananzi and Roberto Semprini, designed in 1988 and still among the brand’s bestsellers.
Edra production includes the various rooms of the house with beds, chairs, sideboards, tables and various accessories. In these areas stand out the Scrigno storage unit by the Campana brothers, with a multifaceted mirroring surface, and the original seats by the artist Jacopo Foggini, such as the Gina chair or the Ella armchair.